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2021 Finger Lakes Beverage Conference

• Wednesday, April 14, 2021, 12:00 PM - 6:00 PM
• Thursday, April 15, 2021, 12:00 PM - 6:00 PM

With the the end of the pandemic in sight, now is the time to prepare to hit the ground running for what promises be a busy summer in your breweries, wineries and tasting rooms. Reconnect with your NYS beverage industry colleagues and experts from across the country for two consecutive afternoons of virtual education, networking and fun!

Monday, April 5th is the deadline for Virtual Tasting with War Horse Brewing

Conference Dates: Wednesday, April 14 and Thursday, April 15, 2021

Time: 12:00 PM - 6:00 PM (includes Beer and Cider Tasting for those registered by April 5th)

Location: delivered via Zoom from a location of your choosing

Registration is required. Cost is $75.00 and includes link to all presentations and Tastings hosted by Three Brothers Wineries & Estates, War Horse Brewing Company.

For more information, and to register, go to: www.flxcraftbevcon.com

Everyone is encouraged to register before the close of business Monday, April 5, 2021 for the ‘early bird discount’ to attend both the Finger Lakes Beverage Conference, which will be held via Zoom and the Beer and Cider Tastings hosted by Three Brother Wineries & Estates, War Horse Brewing Company. The April 5th early deadline is necessary to ensure the delivery of the tasting package. Regular registration for the conference will continue through April 12th at the rate of $75, however the tastings will not be able to be included.

The conference, hosted by Cornell Cooperative Extension of Seneca County, supports the vibrant beverage industry of the Finger Lakes and beyond. All beverage producers will benefit from experts discussing the latest innovations and trends with a focus on the visitor experience, working with social media, and seamlessly moving forward post-pandemic. Whether you are an established enterprise, are thinking about starting up, or just want to learn more about this industry, this conference will have something for everyone. For the full program and to register visit www.flxcraftbevcon.com.

Keynote Speaker Jeff Alworth is an internationally recognized writer living in Portland, Oregon. He co-hosts the Beervana Podcast. Also, Andrew Coplon, Secret Hopper and Craft Beer Professionals, will share 10 Mind Blowing Tasting Room Data Points to create a memorable experience for your customers and increase sales.

During the conference, participants will also have updates on the state of the craft beverage industry from the NYS Liquor Authority, Empire State Development and NYS Beverage Leaders. The creators of Content on Draft.com will discuss maximizing the use of social media. A print media panel featuring wine writer Maiah Johnson Dunn, Will Cleveland from The Rochester Democrat and Chronicle, and Don Cazantre from the Syracuse Post Standard will be moderated by Leah Stacey.

A highlight both days for those who register by April 5th will be virtual beer and cider tastings made possible and hosted by Three Brother Wineries & Estates, War Horse Brewing Company. The tasting on the 14th will feature four beers and will be hosted by Pete Achilles, Head Brewer. On the 15th four hard ciders will be tasted with Justin Paolicelli, Partner/Production Manager at Three Brothers.

Waterloo Container, a local business that has expanded with the Finger Lakes beverage industry is once again the major conference sponsor. Also, special thanks to sponsors Crafting a Brand and 29 Studio Design for their support of the conference- more sponsors can be found at www.flxcraftbevcon.com/sponsors. There are still sponsorship opportunities available through April 1st. Please contact Judy Wright at jlw24@cornell.edu or 315-539-9251.

The Finger Lakes Craft Beverage Conference, organized by Seneca County Cornell Cooperative Extension, began in 2013 as a brewery and cidery startup workshop. In 2020, the name was changed to reflect the maturing beverage industry to include all the beverages: beer, cider, wine, mead, and distilled spirits, produced in the Finger Lakes. The Finger Lakes Beverage Conference provides participants an opportunity to seek and gather information they can use to improve their business.

Last updated April 1, 2021